One of the things that fascinates me is the way a lot of young people seem to use Tumblr, which is basically as a positive, aspirational alternative to the social networking institution they’re accustomed to: Facebook. Rather than forcing them to represent themselves as they are, which I think is Facebook’s major goal, Tumblr allows them to represent the romantic self (or selves) they wish to be. I think this is a big part of the intense emotional attachment a lot of people seem to have to Tumblr.
Facebook is currently #1 in terms of time spent online, but Tumblr recently became #2. I think this is because they both appeal to intense human desires, but I…
Via an interview with Pixel Union, head of Tumblr’s mobile division Buzz Andersen on the problem of being forced to be your real identity online — isn’t the internet supposed to free us from that?
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